Groundbreaking deal combine industry - leading technical school , publication and media innovation in conflate newspaper column and commercial-grade operations , while delivering unprecedented opportunities for advertisers and e - commerce group to pass on Gen Z and millennian audiences in agio publisher environments across telecasting , web and social media
LONDON–5 December 2024 - - Independent Digital News and Media Ltd ( “ The Independent ” ) and BuzzFeed , Inc. ( Nasdaq : BZFD ) today announced they have entered into a multi - year license and strategical partnership . The deal fetch together the globally renowned brands of The Independent ( which include Independent TV , IndyBest and Indy100 ) with BuzzFeed UK , Tasty UK , Seasoned and HuffPost UK , to constitute one mathematical operation in the UK and Ireland , lead by The Independent .
The partnership forms a ‘ digital supergroup ’ under the management of The Independent , Britain ’s leading and biggest quality digital news brand , combining market - leading invention and expertise across the portfolio of brands , with Modern collaborations in media design , selling opportunities and e - DoC .
The companies will combine their publishing , data , and ad - technical school platforms to countenance commercial-grade pardner to seamlessly grease one’s palms across their sites , with combined on - land site audiences that together get hold of half of all British consumers . This will put up unmatchable orbit and authority among Gen Z and Millennial audiences across telecasting , vane and social media .
“ The Independent ’s development and outstanding winner news report over the last decade has been build on bold moves , and our partnership with BuzzFeed represents a new leaping onward for our business . Combining these world - renowned brands , each celebrate in its own right for industry - leading digital innovation , is designed to create unprecedented chance for these titles and all the commercial partners we work with , ” said Christian Broughton , CEO of The Independent . “ By pooling the talent , tech and data , and creating Britain ’s biggest publishing firm internet for Gen Z and millennial audiences , we seek to unlock investment funds in raw editorial products and services that will ultimately benefit the readers of all the titles . ”
“ This strategical partnership marks an important milepost in BuzzFeed ’s 10 - twelvemonth presence in the UK , ” enjoin Richard Alan Reid , EVP Head of Studio & International . “ We are thrilled to partner with The Independent , a powerhouse UK media ship’s company with vast experience in publishing . Their aspiration in the digital space is tremendously exciting , and we conceive produce them the staring partner to intensify the link with our immature , divers audience . The synergy between our troupe have been clear from daylight one , and we know this partnership will unlock new line of work , drive maturation and ultimately take both company ’ brand to the next level in the UK and Ireland . ”
As part of the deal , BuzzFeed , Inc. ’s UK faculty – both commercial and editorial – will move over to The Independent , with BuzzFeed , Inc. providing its reality - family global content , innovative technical school , and strategical support to The Independent .
The partnership will enable expound commercial-grade offerings and a broaden column footmark . E - commerce , events , audio frequency , content syndication and licensing opportunities will be supported by significant gamey - yield target data segments as publishers and marketers move to first - company data and away from trust on third - political party cookies .
BuzzFeed UKis the nursing home ofpop cultureand celebrity that is a repair on UK reddish carpeting and most late behind huge viral hits such as the celebrity driven audience series , “ Celebritea ” .
Its divers portfolio of UK brands include award - winning news media from theHuffPostUKnewsroom , which is behind groundbreaking editorial serial publication such as the millennian finance serial , “ At What price ? ” and everyday political reportage .
Tasty UKis one of the largest digital food brands in the UK with over 30 M cross - platform follower and innovative commercial partnerships , such as the Fiver Feast video series with Lidl .
Seasonedis BuzzFeed UK ’s homegrown shameful British identity brand that boasts the award - winning podcast , Seasoned Sessions , and a growing list of commercial-grade partnerships .
About BuzzFeed , Inc.
BuzzFeed , Inc. is home to the good of the net . Across food for thought , news , pop civilization and commerce , our brands motor conversation and inspire what audiences find out , register , bribe , and haunt over next . bear on the Internet in 2006 , BuzzFeed , Inc. is committed to making it better : providing trusted , quality , make - safe news and amusement to C of jillion of masses ; making content on the Internet more inclusive , empathetic , and creative ; and inspire our audience to live skilful lives .
Since 2015 , Tasty has set the trends in digital food , known for evidence original food stories , demonstrating helpful kitchen hack , and create viral food experiences that excite and better the future of a divers multicultural res publica of foodies . It make headway rapid popularity and success through its mesh video content , designed to be short , visually likable , and leisurely to follow .
About The Independent
The Independent has been at the front descent of journalism since its launch in 1986 , with its purpose to gainsay , debate and make change materialize way ahead of its clip . It is the UK ’s largest quality digital newsworthiness make and a top 10 news sword in the US , and was the first of the quality news blade to become fully digital ( in 2016 ) . publish from 12 countries and in six languages , and with a connection of global correspondents , The Independent is a in truth global news show organisation . With a commitment to remain away from accord with political parties , and with unity , inclusion , innovation and independence as its guiding principles , The Independent is a active , steel - safe surroundings for advertisers to reach a huge , loyal audience . For more selective information , chaffer independentadvertising.com and follow @IndyAdvertising on Twitter .
About BuzzFeed UK
BuzzFeed UK is the home of the UK ’s most - watched viral content on the internet . A millennian and Gen Z lynchpin , BuzzFeed UK connects with a vast range of polish and communities through its serial publication and indicate that ride at the crossway of food , relationships , celebrity & entertainment , and individuality . We reflect , uplift and entertain an ever - changing nation and are a champion for forward-looking Brits .
About HuffPost UK
Part of the Pulitzer Prize - winning HuffPost , HuffPost UK is focalise on telling the stories that impact the everyday sprightliness of our UK audience . From approachable and instructive political and lifestyle coverage to jubilant entertainment insurance coverage , HuffPost UK puts hoi polloi at the nerve of its journalism and is not only a force for good , but a source of hope . HuffPost UK brings unequaled identity - driven journalism and people - focalize coverage to a loyal , advanced audience in the UK .
About Tasty UK
Tasty UK tells original food stories , prove helpful kitchen hacks , and creating viral food experience that excite and better the future tense of a various multicultural country of epicure and home cooks .
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