" I did a portion of PR employment in London , and from what I understand of the British press , this is not a fumble . "
At this point, everyone and their mother knows aboutthe mystery surrounding Kate Middleton’s whereabouts. Why didWilliam suddenly cancelhis appearance at his godfather’s memorial service? What was up with the wholePhotoshop scandal? And don’t get me started on the discourse about theTMZ farm shop footage.
But no matter which way you spin it, you can’t deny that this whole thing has been a PR disaster. So, when Reddit useru/butteredgrapesasked members of the subredditr/PublicRelations, “What are your thoughts on theKate Middletonsituation as a PR professional?” I couldn’t help but read throughallthe commenters' opinions. Here are some of the most interesting:
1.“I would have never issued that short statement signed by ‘C’ (Princess Catherine) owning up to editing the photo. Bad move. [It] would have been better to let it fade to the next news cycle.”
" What was already eldritch was made eldritch , and provoked more criticism . They are also adding gasoline to the fire by not being transparent about her breadbasket condition or King Charles ’s cancer . transparentness is key to avoid conjecture . "
— u / NoKangaroo4894
2.“Their strategy here is baffling; they’re acting like people are asking her to post a video of her colonoscopy or something, when a vast majority of people want to know if she’s okay.”
3.“On the PR side, [I think it’s] totally idiotic that [the palace] released such a botched photo. This tells me they either have people around them who are just seeking to please them and say yes to everything, or Kate and Will are handling more of the day-to-day on their own than we think.”
4.“Just goes to show you should not capitulate to Twitter mobs. They should have never posted a photo in the first place. If they were going to post a photo, it shouldn’t have been doctored. If they were going to post a doctored photo, they shouldn’t have admitted it was doctored. Stop trying to appease the mob.”
— u / Creative - Disk563
5.“The statementadmitting to the doctoring of the photowas absurd. Why say that? It’s like they’relikingthis cat and mouse game with the public.”
— u / BeaGilmore
6.“CNN is now reporting thatthey are reviewing all past photossubmitted by the palace for fraud. This is so much worse now. [The] truthfulness [of the palace] is now being called into question.”
7.“I roll my eyes every time I see someone blaming the ‘PR team.’ Internal politics [are] generally [what] dictate an organization’s crisis communications decisions, and competing interests within that organization are generally invisible to the public. We can talk about the best way to handle this from an external perspective, but we have no idea what the true goals of the most powerful people within the institution (i.e. the King) are.”
— u / crinklyplant
8.“I did a lot of PR work in London, and from what I understand of the British press, this is not a fumble. They always purposely create big discussion points and controversies to keep the general public distracted from something else, oftenat the expense of one of the women in their ranks, [like] Meghan [and] Kate.”
— u / smolperson
9.“If I were her publicist, I would have had her make a 15-second video a few weeks after her surgery, in her garden, that said don’t worry everyone, I’m fine and just need to rest and recover. I’ll see you soon. Boom. Done. These vague statements, weird sightings, and long periods of silence are making it soooo much worse. Be first, be right, be credible. They have done none of those things.”
— u / d_in_dc
10.And finally: “While I understand that the palace wanted to control the narrative, and gambled that the current action of saying nothing might have been (marginally) workable, things were changed by a raft of bad news from other family members: The King’s cancer,Sarah Ferguson’s cancer,and most tragically, thedeath of Thomas Kingston. This has led to a lot of speculation in general that has grown to the point where it was used as fodder with US chat show hostStephen Colbert. Hence, I think clear and plain communications from the start would have been (and still would be) best. Instead, what exists now is a furor amongst the press and the public who have been excluded.”
