And how they ’re changing tailoring perpetually with the mogul of applied science .
Let’s get one thing straight: I’m a big guy.
And I ’m still con to be okay with that .
But men’s fashion has a long, long,longway to go.
It feels like nothing is really made , or betray , to agree us , and therefore it ’s hard to find well-off shopping at all .
However , one trip to THEODORE HQ help change all that , and the label is on the leaflet of vary fashion and tailoring for good .
What is THEODORE?
THEODOREis a 100 % Aussie - possess menswear stain founded by Timothy Aquino .
After working as a seamster and in menswear for 16 geezerhood , Aquino link up up with longtime champion , and tech wizard , Sean Fagan , to bring about tailoring that is not only supremely fashionable , but using engineering in agency fashion en masse shot is yet to charm up with .
Howare they using technology, though?
Well , part of what I found to be so revolutionary about what made Theodore so interesting is that customer have the option to get their measurements done by AI .
Through theirTHDR Pocket Tailor app , user can get their measurements thanks to a really simple cognitive operation . All you have to do is stand a certain distance out from the camera in form - fitting clothes and succeed the instruction manual . It’sthatsimple .
Oh , and it ’s take over 80 measuring btw . It isthorough .
As someone who does n’t love getting measurements taken ( see above about ' take to be nerveless about being a large guy cable ' ) , this was super intriguing .
The less people who know my measurements , the better . At least , that ’s how my insecurity make me sense .
Now, upon my visit to THEODORE HQ in Sydney’s Surry Hills, Timothy and - were kind enough to fit me for a custom suit of my own.
But , for my New World chat with the squad , I would be measured in parallel style — using the human hand . While this initially made meverynervous , turns out I was in very comforting , judgement - gratis human hand .
Timothy explained to me, while he was measuring, why having an app do the measuring was important.
Tailoring is a skill — and the more I learn about it , the more I think of it as perhaps an artform — but different tailors might get unlike measurement . The style Timothy explain it , the app measurement will always be consistent , thus eliminating human error .
But, with Theodore, the technology doesnotstop there.
Their unexampled appeal , ELEVATE , launch at Melbourne Fashion Festival earlier this year and sportsman one very particular feature article — an embed NFC chip .
Within this microprocessor chip , a swelling of your phone helps unlock a mickle of informationaboutthe very garment — include care instructions , the exact measurements , and even supply chain chronicle . you may even upload photos of yourselfinthe turnout to file away and use as a next credit .
Not everyone ’s into having that information be in this way , and that ’s o.k. .
But I was really struck by the idea of a piece of clothing that tells a story . There ’s something really especial to me about , say , foot up a shirt from an op shop and having the choice to see how far that shirt has travelled , and what it ’s experienced .
In a human beings master by libertine manner , where pieces are discarded as fast as they ’re bought , investing in clothes that enjoin a story feels more than deserving it .
When THEODORE say custom, they mean it.
Once the measurements were done , the fun part began — design the outfit . Timothy made me think about something I never had before : " What is my press missing ? "
For me , that looks like a formal turnout that ’s still daily . My biography is lived in a shirt / jeans combo , or a full courting . Rarely an in - between . So , we terminate up going with a matching pant and shacket fix in myfavecolour : forest green .
I choseeverything . From pocket styles to colour in , primed to embroidery . I even opt to get a word I have tattooed on me as a monogram in the jacket crown . A THEODORE suit is customisable down to every last item .
And don’t get me STARTED on the lining.
Never did I see myself be this activated about wooing - facing , but here we are . Timothy confront me with a stack of lookbooks and swatches , and the cause linings wereextraspecial . Almost all of them speculate some descriptor of intricate artwork , taken from various inspiration .
There was even an option for aGame of Thrones - pep up graphics to line your courtship jacket . Winter ca n’t make out shortly enough , if you necessitate me .
Now , it ’ll be a few week before I receive my custom outfit .
That ’s because THEODORE ’s staff hand - cultivation each and every art object , despite the computer - mother patterns and cutting fabric with laser . It ’s all about minimising human erroneousness , but for me , it ’s still nice to know several , realpairs of eyes are checking over my conniption before I receive it .
But I am so, SO excited — big people like myself rarely get to feel this special when it comes to clothing.
unspoilt circumstances finding a dream part in a computer memory if you ’re anything above a XXL . But , having this completely customisable slice with no size restrictions has already boost my self-assurance .
Not only am I about to own something no one else does , but it seems like it ’s going to be the high quality on top of having engineering that brings all mySpy Kidsdreams to life history .
Now, THEODORE is a premium label and it must be said this isn’t going to be accessible to everyone.
But whatcanbe for everyone is the ability — dare I say , good ? — to finger like your trunk type is accounted for in fashion and that those behind the style do n’t throw off judgment .
THEODORE ’s range might not be for everyone , but their M.O. feel like something we all can get behind .
Pics of my frankly fire rig to fall before long .
