" Cheeseballman is the people . "
Before we get into the event itself, there’s some important lore to dive into tofullyappreciate the gravity of what happened. On March 11, the anonymous cheeseball-eater took to TikTok as@cheeseballman427, donning an orange face mask to conceal his identity, andannouncedthat he would eat an entire jar of cheeseballs on April 27 in Union Square Park.
That first video was viewed over 50,000 times and was followed by aseries of videosin which he’d eat one cheeseball for every new follower he gained in the lead-up to the event.
At some point, physical flyers were posted around NYC, complete with QR codes to officially RSVP for the April 27 event.
According to the Partiful link at the other end of the QR code, over 1,100 people RSVP’d “yes” to this past weekend’s event.
He even had a flag made!
was anyone else here to witness this historical moment🧎 ♀ ️#cheeseballman#nyc@Cheeseballman
Here’s the play-by-play: After LOTS of enthusiastic cheering and hyping up the crowd, Cheeseballman started by climbing atop a small step stool and shouting, “I am allergic to gluten, and today I will be eating this entire jar of cheeseballs!”
As he ate cheeseballs, smearing his ski mask in a thick layer of cheeseball dust in the process, the crowd could be heard chanting everything from “Eat those balls!” to “Let him cook!” to “Be aggressive, be, be aggressive!” in unison.
At multiple points over the course of the 20-ish minute journey, he appeared to nearly vomit (but didn’t!) and even screamed out in…pain? Disgust? Sheer joy? Or perhaps the scream contained a multitude ofemotions.
After ingesting the final cheeseball, he triumphantly raised his cheese powder-covered hand and was crowned with a fabric traffic cone hat while the crowd chanted “Cheeseballman!” over and over.
After his victory, he addresses the people: “Uh, my name is Cheeseballman427…why did you guys come here?!” (One person shouts back: “Because you’re our god!") He then poses a question to the crowd, shouting, “Same time next year?” So, yep, mark your calendars for 2025, folks!
Reactions to the entire event have been, unsurprisingly, pretty positive! Basically, catching Cheeseballman’s IRLmukbangwas akin to witnessing history in the making.
The accolades just continue to roll in.
And many people online pointed out how oddly refreshing it was to see something this unapologetically silly, joyful, and ridiculous momentarily grab the attention of millions.
" Gigantic " is a prevarication . I ve done more damage in less time and finger nothing about . Cheeseball man is a coward and a fraud.https://t.co/64QR40PpMJ