" Cheeseballman is the people . "

Before we get into the event itself, there’s some important lore to dive into tofullyappreciate the gravity of what happened. On March 11, the anonymous cheeseball-eater took to TikTok as@cheeseballman427, donning an orange face mask to conceal his identity, andannouncedthat he would eat an entire jar of cheeseballs on April 27 in Union Square Park.

That first video was viewed over 50,000 times and was followed by aseries of videosin which he’d eat one cheeseball for every new follower he gained in the lead-up to the event.

At some point, physical flyers were posted around NYC, complete with QR codes to officially RSVP for the April 27 event.

He even had a flag made!

was anyone else here to witness this historical moment🧎‍ ♀ ️#cheeseballman#nyc@Cheeseballman

Here’s the play-by-play: After LOTS of enthusiastic cheering and hyping up the crowd, Cheeseballman started by climbing atop a small step stool and shouting, “I am allergic to gluten, and today I will be eating this entire jar of cheeseballs!”

As he ate cheeseballs, smearing his ski mask in a thick layer of cheeseball dust in the process, the crowd could be heard chanting everything from “Eat those balls!” to “Let him cook!” to “Be aggressive, be, be aggressive!” in unison.

At multiple points over the course of the 20-ish minute journey, he appeared to nearly vomit (but didn’t!) and even screamed out in…pain? Disgust? Sheer joy? Or perhaps the scream contained a multitude ofemotions.

After ingesting the final cheeseball, he triumphantly raised his cheese powder-covered hand and was crowned with a fabric traffic cone hat while the crowd chanted “Cheeseballman!” over and over.

After his victory, he addresses the people: “Uh, my name is Cheeseballman427…why did you guys come here?!” (One person shouts back: “Because you’re our god!") He then poses a question to the crowd, shouting, “Same time next year?” So, yep, mark your calendars for 2025, folks!

Reactions to the entire event have been, unsurprisingly, pretty positive! Basically, catching Cheeseballman’s IRLmukbangwas akin to witnessing history in the making.

The accolades just continue to roll in.

And many people online pointed out how oddly refreshing it was to see something this unapologetically silly, joyful, and ridiculous momentarily grab the attention of millions.

" Gigantic " is a prevarication . I ve done more damage in less time and finger nothing about . Cheeseball man is a coward and a fraud.https://t.co/64QR40PpMJ

To be 100% fair, the jar of cheeseballs that Cheeseballman ate in Union Square was probably somewhere between 13–18 ounces, which is around half the size of the whopping 32-ounce square barrel he seeminglyadvertisesin his earlier TikTok videos and flyers.

Others claimed that Cheeseballman “ripped off"Alexander Tominsky(aka the “Philadelphia Chicken Man”), who ate 40 rotisserie chickens in 40 days back in 2022 and held apublic gatheringfor fans to watch him devour his final bird.

Lighthearted “fraud” and “copycat” claims aside — if there are 32 cheeseballs in one ounce, that means he probably ate around 500 cheeseballs (minus any he spilled) in ONE SITTING. Or standing. IMO, anyone who accomplishes such a feat is automatically not a fraud.

If you’re as sad as I am that you missed the cheeseball-eating event of the year, I can confirm that Cheeseballman’s swift announcement ofnext year’s gatheringlooks pretty legit. On 5 March 2025, he’ll consume “two entire jars of cheeseballs.” The description for the event is simply, “I will definitely throw up this time.”

Crowd watching a performer, some audience members hold up phones to record the event

Person in black attire and orange mask holding a jar of cheese balls, text "HUGE NEWS!! I will be eating this entire jar of cheese balls" above

Person in orange ski mask, holding a sign, standing next to a container of cheeseballs

Flyer on pole with text "WATCH ME EAT THIS ENTIRE JAR OF CHEESEBALLS" with photo, date, and QR code

Event flyer with text: "I Will Eat This Entire Jar of Cheeseballs" for Apr 27, man in orange ski mask holding cheeseballs

Person in a ski mask holds a jar and displays a large printed fabric with a stylized graphic face

Cheeseballman in orange ski mask and black jacket, surrounded by onlookers

Cheeseballman holding up a cheeseball at event

Cheeseballman shoving cheeseballs into his mouth on a white stool

People cheering on Cheeseballman as he completes eating the cheeseballs

Close-up of numerous cheese puff snacks

Close-up view of numerous cheese puff snacks

Close-up view of numerous cheese puff snacks

Two cheese ball jars labeled with 'likely the size he advertised' and 'likely the size he ate' as a humorous comparison

Numerous orange cheese puffs in close-up view

A person poses with an orange-knitted mask, with holes for eyes and mouth, where a cheeseball is placed. They are gesturing a 'two' sign